Wine with an accent
Supply of Georgian wine, mineral water and fruits to Russia can be restarted this winter already. But experts have doubts that Georgian wine could easily get strong positions at the Russian market.
Real reasons of the ban to supply of wine and mineral water from Georgia to Russia stay unknown: according to the official Russian government version, embargo was put into operation due to decrease of the quality of alcohol and mineral water, produced in Georgia. The same claims were to the wine produced in Moldova, banned at the same moment.
The head of the Department of the Consumer Market Control of Russia Gennadiy Onishenko explained that in 90s they sold 45 million decaliters of Moldavian wine, and the maximum capacity of production of the local
Taking in consideration the situation the government decided to ban import of wine from Georgia and Moldova. But in some years Moldavian wines came to Russian market again as local
At the moment the committee couldn’t visit Georgian producers, but during the meeting of Russian and Georgian delegations on the 4th of February experts proved that almost all the questions are settled and the only thing is to state the correspondence of the papers with the real situation at the wineries.
Gennadiy Onishenko informed «Interfax»: " We will discuss the question of the access regime. So many years there was no Georgian products in Russia. The point is to find out a way to struggle against false products. And this way is a civilized and effective distribution». At his turn the Minister of the Agriculture of Georgia Davd Kirvalidze said that Georgia is ready to fulfill all the demands in terms of WTO regulations to restart export from Georgia to Russia: «Georgia nowadays it is another reality — new government, new
«We are sure that we can show to our Russian colleagues that our system is adequate, corresponds with the highest standards and fully satisfies safety and quality of the exported goods», — declared after the meeting the Head of the National Agency of Georgian wine Levan Davitashvili. And the final comment of the Chief Sanitary Doctor of Russia was that Georgian wine could come to the Russian market this spring if our experts can finally came and check the work of the Georgian
The first of three Russian delegations has to go to Georgia in
«The question of fruit supply is under the work of the members of Georgian delegation now. We hope that the supply will restart this spring also», — commented the Head of the Department of the Consumer Market Control of Russia.
«Western guidelines in wine questions influence the attitude of European customers to Georgian wine. Weighty wine critics pay more and more attention to local
According to his words, an average customer considers Georgian wines as
«On the other side, the price question is unclear, and it is the key one. The problem is in Russian custom excises, increasing the price of imported goods in Russia. We only keep hoping that the prices will be reasonable and everyone will afford himself to buy legendary Georgian wines», — comments Alexey Ulyanov.
We shouldn’t however forget that Russians, speaking about Georgian wines, think about drinks they used to drink, the technology changes and it is not sure that the drinks imported this spring will be the same.
«Open sources inform that today Georgian producers use modern European technologies for
He remarked that it is not still clear which marks of Georgian wine will appear at the Russian Market, at the same time the expert is sure that it is necessary to import to the country wine from all over the world. And the customer will decide which one he wants to drink.
«We are not afraid of a big competition as for Georgian wine it will be hard to take a place at the shelf in Russia. It is completed with wine from different corners of the planet, so to get a big share will be very difficult», — continues the expert.
His opinion is that nearest years (if the embargo is taken off) Georgian wines will get 1% of total Russian alcohol maximum/ And that would be a great result as the competition is so rough.
«Before the ban Moldavian wine took a bigger share than Georgian ones. Two years ago Moldova came back with its wine and by the moment it won hardly 3%. And we speak about Moldova which struggles hard and which was always more popular than Georgia, in terms of alcohol, for sure», — told Leonid Popovich, underlining that Georgian
Unfortunately, even this is doubtful if Russia and Georgia don’t establish good interstate relationship.